You're not asking for ten minutes or even one minute
Posted: Thu Mar 27, 2025 6:24 am
Instead, you can use a block-based interrupt pattern. Explain up front that you know you're stealing their precious time, but in a specific way:
"Can I steal 27 seconds of your time?"
With any luck, the irregularity of the number blocks the instinctive "no" response and you have a way in.
4) Unexpected written elements
Somewhere between confusion and redirection lies the tactic of approaching potential customers with unusually written messages. It disarms and intrigues.
“What is this?” people think, and often can’t resist clicking on the email or direct message.
Focus on the subject line. Ideally, it should be between six and ten words long to grab attention. Be a little careful with your emoji use, though. According to research by user experience consultancy Nielsen Norman, using emojis in email headers creates chinese student data a negative sentiment. This may be the opposite of what you expect, so be careful.
Aside from that, the possibilities here and in the main body are only limited by your imagination. One trick to try is to play with the expected format of cold calls. Eliminate salutations and “I hope this email finds you well” opening sentences. Play around with capitalization and grammar. Maybe even just leave out your CTA altogether.
Those happy to throw caution to the wind might try sending an email that's just an image with the word "thoughts?" tacked on. It's a high-risk strategy, but if you're having trouble getting clarity, a bold move like this can pay off.
5) Humor
The idea of using humor in sales calls is nothing new. It breaks the tension with comic relief. If you can use humor as a framework to explain how you can solve your prospect's problem, it creates an immediate bond of trust.
The only problem is that everyone's sense of humor is a little different.
So this is one of those cases where you have to exercise some restraint. Keep it professional, first and foremost. A joke that you might find funny could turn out to be just plain risky. Avoid anything that has to do with illness, recent tragic events, or romantic relationships.
"Can I steal 27 seconds of your time?"
With any luck, the irregularity of the number blocks the instinctive "no" response and you have a way in.
4) Unexpected written elements
Somewhere between confusion and redirection lies the tactic of approaching potential customers with unusually written messages. It disarms and intrigues.
“What is this?” people think, and often can’t resist clicking on the email or direct message.
Focus on the subject line. Ideally, it should be between six and ten words long to grab attention. Be a little careful with your emoji use, though. According to research by user experience consultancy Nielsen Norman, using emojis in email headers creates chinese student data a negative sentiment. This may be the opposite of what you expect, so be careful.
Aside from that, the possibilities here and in the main body are only limited by your imagination. One trick to try is to play with the expected format of cold calls. Eliminate salutations and “I hope this email finds you well” opening sentences. Play around with capitalization and grammar. Maybe even just leave out your CTA altogether.
Those happy to throw caution to the wind might try sending an email that's just an image with the word "thoughts?" tacked on. It's a high-risk strategy, but if you're having trouble getting clarity, a bold move like this can pay off.
5) Humor
The idea of using humor in sales calls is nothing new. It breaks the tension with comic relief. If you can use humor as a framework to explain how you can solve your prospect's problem, it creates an immediate bond of trust.
The only problem is that everyone's sense of humor is a little different.
So this is one of those cases where you have to exercise some restraint. Keep it professional, first and foremost. A joke that you might find funny could turn out to be just plain risky. Avoid anything that has to do with illness, recent tragic events, or romantic relationships.