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Selecting keywords on the client

Posted: Thu Mar 27, 2025 6:42 am
by samiaseo55
Almost every SEO expert has encountered a client who insists on his own and wants to target "his" KW at all costs. According to him, keyword analysis is unnecessary because "it's completely obvious."

Don't be fooled and always do your keyword research. Client amazon data suggestions are superficial, too general, and unrelated to search intent. They're not competitive, not backed by data, and are used purely out of instinct or vanity.

Many advertisers and marketers think they know what people are looking for, but they have no support or explanation for it.

3. Forgetting about SERPs
It often happens that marketers involve several different tools in keyword research, using them to delve deep into the murky waters of internet data to find out how their competition is doing or what historical trends have been.

These tools are undoubtedly useful, make your work easier, and provide a lot of solid data, but sometimes there can be too much of it. And yet, you only need to look closely at the one place that really matters - the SERP.

Don’t leave all your keyword analysis to the tools. Take the time to look at the SERPs and discover what content is ranking highest for your most common words or phrases and try to adjust your campaigns accordingly.