Avoid jargon or overly technical terms

surovy111 · Post by **surovy111** » Thu Mar 27, 2025 7:09 am

Break up long blog posts or articles with images and infographics to grab the reader's attention and make your points stand out. Likewise, you might include subtitles in your video content to help your audience understand what's happening even if they can't watch your video with sound.

Interactive elements that audiences can control themselves increase engagement and retention, creating a truly unique experience they won’t soon forget.

The goal of your stories is to engage and entertain the widest possible audience. If you start using overly technical language, you could lose a large portion of your viewers before you have a chance to properly hook them into your narrative.

While it’s true that most of your SaaS platform’s audience will be familiar with the topic, it’s worth remembering that multiple stakeholders from a potential customer may need to interact with your story, and they’ll likely have varying levels of knowledge. expertise.

Try to keep your content as accessible as possible, so that readers of all experience levels can engage advertising data with it. You can also use storytelling to educate your audience, so when they continue to engage with your more technical content, they are in a better position to understand it.

A great example of this is to break down and explain the many acronyms that pop up in SaaS. This will help your audience differentiate a CRM platform from a UC (Unified Communications) service.

Be careful not to overstate the capabilities of your product
Stories are much more entertaining when the stakes are high, but they still need to be believable. If your audience thinks you're exaggerating what your product can do, chances are they'll distrust your brand, which is the exact opposite of what you want.

Create a compelling narrative, but make sure it’s true to life. Testimonials are great for this because they provide a first-hand account of how your product helped you in a particular scenario, without embellishment or exaggeration.