5Purpose of Starting conversations that Convert

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As a video platform, TikTok isn’t commonly seen as a place for chat, which leads to missed opportunities. Encourage questions or ask viewers to share their thoughts or ideas via message. Having a conversation often converts faster than simply directing prospects to a website.

For example, a beauty company with a how-to video could ask viewers to submit questions or share if the idea worked for them. This starts a conversation where the business can provide personalized advice and guidance.

For viewers ready to convert, a prompt to send a message to make an appointment or reservation removes friction from the customer journey as there is no need to leave the app.

6Track and improve TikTok marketing performance
Use TikTok Analytics and respond.io to track your content performance. TikTok metrics like views, likes, shares, and organic post demographics along with website pixel-based analytics will help you understand what's working and where to improve.

However, when viewers message you, TikTok's native analytics don't show you what post or ad the message is coming from. This makes it challenging to measure the conversions you get from messaging.

With respond.io, you'll see which TikTok campaign a message came from as soon as you receive it.

Screenshot showing how to track TikTok ad performance using respond.io analytics
Respond. o's features also enable you to scg deeper into campaign performance, track advertising data the customer lifecycle , discover which ads and posts generated the most conversations, and more so you can invest in videos that get results. You can also integrate respond.io with a CRM for additional insights.

7Automate replies to TikTok messages and ad replies
When leads come in via TikTok Business Messaging, it’s important to respond to them quickly so they don’t lose interest. With respond.io, you can set up workflows to automatically do the following:

Frequently Asked Questions Answered

Qualify leads and direct them on a personalized journey

Book appointments or reservations

Direct takes you to an available agent for quick chat

Having a live chat can make the difference between a prospect scrolling past you and committing to a purchase.