The hashtag plays a fundamental role in social media marketing. Brands are increasingly using hashtags to market their products and/or services. If you as a marketer have not yet taken the step, or if your strategy has not yet yielded concrete results, this article is for you.
What is a hashtag?
A hashtag can be defined as a term or a collection of terms used after the # symbol. In technical terms, it is a kind of metadata tag (#blog, #socialmedia, #content).
Hashtags can be found on most social media platforms, especially Facebook, Twitter, and Instagram. People use them to categorize and find content with a specific theme or topic. 71% of social media users use hashtags .
In marketing terms, hashtags allow businesses to connect with their audience. Marketers run social media campaigns using specific hashtags to increase engagement.
Did you know that an average of 125 million hashtags are tweeted every day?
I share some key points to consider for your hashtag marketing strategy.
Stay up to date with the trends
You can differentiate yourself from the competition by using an already known trend. A trending hashtag indicates a topic or event that is very popular within a certain time frame.
If you find trending hashtags that are somehow related to your activities or business, you can create content and add that hashtag. By using a trending hashtag that relates to your activities, you increase the reach and visibility of your content.
This way you reach people who don't follow you, this way you can market your product better. Of course, it has to be in line with your general content strategy. If you usually always stay serious in your posts, and then suddenly hashtag a challenge, it will look strange.
You can use tools like Hashtagify to keep your finger on the pulse of current topics. Twitter also basically shows trends on the left side of your desktop screen.
Finding hashtags that work for you can be tricky. Before you use a hashtag, you need to make sure special lead it’s right for you. There are a few metrics you should analyze before choosing a hashtag:
The number of posts using the hashtag
The popularity of the hashtag on the platform
The frequency of posts using the hashtag
The engagement on posts that use the hashtag
Once you are satisfied with the above data about a particular hashtag, you are ready to go. You can use hashtag analytics tools to get a better and deeper insight into hashtags.
Tip: With Instagram, you can simply type in a search term (hashtag), and you will see all posts that use those hashtags. Also keep in mind the active engagement of your audience with those hashtags. If there is no engagement, you run a higher risk of your campaign failing. A final best practice is to avoid controversial hashtags, as they can damage your brand image. Here is a list of frequently used hashtags per domain.
hashtags
Take advantage of special occasions
There is no better time to connect with your fans than the festival season and the holidays. Using thematic hashtags related to festivals and events can be a great engagement booster for your brand.
You just need to make sure that you use the hashtag in the right context. The more the hashtag is related to your activities, the more engagement it will generate. The only condition is that it fits your brand image and values.
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