We’ve all seen these triggers at some point in our lives

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The art of arguing well and being persuasive has been part of the marketing world for generations. The use of mental triggers is just as old.

There are dozens of types of triggers, but we will deliberate on the three most commonly used. They are:

Scarcity
Urgency
Reciprocity
The scarcity trigger refers to the idea that there are few units of a product, or that only a few people will be able to access the service in question.

Normally, when you read that there are “few vacancies” for a certain course or to be part of a certain group, you are dealing with the use of the scarcity trigger.

It attracts, doesn’t it?

In the case of urgency, it always refers to units of time. “There are only 'x' days, or 'y' hours left for you to secure your discount”. This shows that the product or service will continue to be available, but at a higher price.

It is widely used in shopping carts on digital marketplaces, for example.

Reciprocity is the trigger where something is offered to the consumer for free. This is so that, at a point in the near future, he feels that he is indebted and that he must reciprocate.

These can often be gifts associated with the product or service or, as is often the case on the internet, the release of e-books with content that adds knowledge.

For example, you go to a restaurant for lunch and as a gift you get a small phone number library portion of mousse. This is the gift that perhaps awakens in you the feeling of reciprocity.

It can make you want to go back there again. It's a win-win situation for both you and the restaurant.

Using examples and comparisons
Subjects and concepts that are difficult to explain can be clarified through the use of examples or metaphors.

You can use comparisons to make the topic you are discussing more realistic for your reader. Be creative and try to put yourself in your reader’s shoes.

By using examples, the reader's mind can better develop a glimpse of the product's benefits.

By bringing the mind closer to the desired outcome, it becomes more likely that the customer will accept the offer, and the sale will be made.