The FCA and RLA teams used Driftrock's

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Targeted campaigns to drive in-store registration.Objective
FCA and its media agency, RLA, wanted to run customized retail campaigns targeting local catchment areas around participating FCA retailers. The goal was to generate a large volume of profitable leads for Fiat, Jeep, Abarth, and Alfa Romeo dealerships.

The Challenge
Typically, running retail marketing campaigns is a cumbersome process, involving setting up hundreds of manual campaigns. Running lead capture campaigns also requires a small army of people to set up and complete the accompanying lead capture forms, and is highly prone to human error.

The Solution
Blueprints technology to store localized retailer data, which was then Advertising Database incorporated into hundreds of variations of the same ad. This allowed hundreds of campaigns to be created in the time it takes to create one. The teams also opted to duplicate lead capture forms to eliminate the risk of human error and significantly reduce lead generation time.

Results
FCA and RLA decided to incorporate 189 retailer pages from the Fiat, Jeep, Abarth, and Alfa Romeo brands.
The campaigns resulted in a 39.4% reduction in cost per lead and an increase in lead volume.