Strengthen trust and maintain image

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Discuss the project
In addition, mature people are not always ready to understand the navigation of the site (and this is not necessary), the category of popular goods simplifies the path to purchase.


According to our research, older shoppers want to see “friend stores,” an individual approach, and care from salespeople. To evoke a response and earn the customer’s favor, we added the “About the Brand” block to the home page.

It creates an atmosphere in which the customer feels that the store is chinese overseas australia data not just a place to shop, but also part of his values ​​and interests. This is how the "friendship" of the customer with the brand is born.



What's under the hood: acquiring, CRM, warehouse management
To ensure that all processes – from payment to delivery – run like clockwork, we have connected:

Integration with RetailCRM for order processing, status updates and customer base management.
Integration with the MyWarehouse system for accounting of goods and warehouse balances.
Acquiring system ЮKassa for online payments.
Integration with SDEK delivery.

Admin panel for managing clients, orders, content on the site
Security above all: thanks to a non-public code base, modern encryption methods and high site stability (99.99% uptime), the client can be confident in the reliability of the online store.

We have prepared the online store for the full launch of online sales. All that remains is to fill the store with content and start accepting orders.

What's next: one-click purchase, favorites and a loyalty program
This is how we implemented the functionality necessary for launch with convenient navigation through the catalog and basic integrations.

Now we continue to work with the client and prepare new features, namely:

purchase in 1 click;
favorites section;
personal account;
loyalty program.
Digital agency Stik — we offer the most effective comprehensive solutions in the development of online stores and applications, online advertising and branding. Subscribe to our new Telegram channel. Write to us at [email protected] used to be considered a panacea for all business problems: launch targeting and happily wait for a wave of clients. Unfortunately, today it doesn’t work that way.

Advertising has evolved and become a complex, "whimsical" tool. However, in the hands of an experienced specialist it is still effective.

There is no secret, marketers simply rely on analysis and performance indicators during their work, have a flexible approach to each creative and, if necessary, make changes. Today we will talk about what is considered effective and how it is assessed.