Google Performance Max is a type of ad campaign in Google Ads that can create one ad campaign that can display your ads on all Google platforms such as YouTube, Search, Display, Gmail, and Maps.
You just set the goal at the beginning. Then everything runs automatically according to the machine learning system developed by Google.
How Performance Max Works
If you use Google Performance Max, you only need to input goals, budgeting, and truemoney database some images and texts that are relevant to the ad. Later, the ad is done based on the goal or user goals. For example, you can choose a goal to increase ROAS or CPA.
Next, the machine learning system will determine the best place and way to display your ads to the right audiences. This machine learning technology continuously learns to get the best results.
You can see how well the campaign results are performing through the report in your Google Ads account. The report also explains where your ad is displayed and how much your ad costs.
What is Performance Max?
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