There is no such thing as a path without bumps

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Then, a brainstorm is held with employees involved in a specific theme or program about which content forms can be used and which topics are relevant. This gives the employees an idea of ​​what content they can place.
Each department has its own WhatsApp group to be able to respond to current events and act quickly. In addition, there is the backup to webcare in case they have questions about how to act on social media.
Twice a month, the ambassadors of a department meet for intervision with the project leader.
In this way, the ambassadors become self-managing teams, which also increasingly involve new employees.

However, such a process is never without bumps. For example, during the process, a number of natural leaders disappeared. Then it is important to find new leaders as soon as possible who take on this role and feel responsible.

In addition, many ambassadors do the online work out of love, but it often does not feel like a professional task job function email database That is why you need managers who stimulate the creation and sharing of content and provide space for this. If they do not do this, some ambassadors will drop out for this reason. Support among managers is therefore very important.

Also, some ambassadors drop out because they are not intrinsically motivated enough. Sometimes people are too busy and there is little time left to make posts. Or they have the content at their fingertips, but for that reason they do not do anything with it.

Never an obligation
Ambassadors don't always see that their own visibility is important. If people feel like they 'have to' share something, the motivation is gone, so there will never be an obligation to share content.

In addition to the aforementioned step-by-step plan, there is a clear collaboration with the webcare team. After all, they are the first line of reception for questions and forward these to the second line ambassadors within a department for a quick answer. Webcare also monitors the ambassadors to actively retrieve content and use it in a feedback to the public. These topics are discussed daily during a 'day start'.

Examples of cases
An example is the district manager who posts when a problem has been addressed or when questions are answered by the district manager. In this case it was about placing litter bins on a route where many children were throwing candy on the street and removing bicycles that had been thrown into the water.