Understand the most relevant email marketing tools.

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– Identify what to do (and what not to do) when implementing an email marketing campaign at Christmas.
– Choose the most relevant Christmas dates to carry out the marketing action.
– Plan the contents and the ideal subject of your message, defining the methods in a Christmas perspective.
– Define the ideal target of recipients.
– Examine the results and prepare the communication for the new year.

Institutional information
Although it is a less stimulating aspect than the previous ones, it is essential to provide adequate information regarding the closure period of your company and the order management policy during that period.


If you order during this period you will get a 20% discount on your purchases.

Whatever your idea for your company's Christmas marketing (contests, free shipping, exclusive pre-sales, etc.) the key common to all initiatives is always to obtain and guarantee the maximum visibility possible. For this reason, at the base of each strategy remember to use more than one channel to convey promotions and events, but consider that email marketing is an optimal tool to obtain the first contact from customers and prospects.

Email Marketing at Christmas: some useful tips
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demetrio-natale

The Christmas holidays are therefore a valid reason to send a newsletter or carry out a DEM tailored to your target, because email is a fundamental tool to stimulate the market under the tree.