The aesthetic part and may be necessary
Posted: Sat Apr 05, 2025 5:46 am
As we mentioned a little above, depending on the size of the rebranding, we may be talking about just a “restyling”, especially if we are talking specifically about the aesthetics of a brand for the end customer.
Restyling, therefore, concerns only when, for example, you have been in the market for some time and feel the need to keep up with the times, or you maintain your position (the services remain the same, the target too), but some elements change. In this case, a new image is not created, but a reinterpretation of what you had.
Therefore, in definition, all restyling is rebranding, but not all rebranding is just restyling. Keep reading with us to find out when, why and how to do rebranding so you can take direct action on your brand.
Rebranding: when and why to do it?
Rebranding: when and why to do it?
How do you know when you need to rebrand? Whether you’re looking to fax lists change your brand theme or redesign your company logo (as well as any accompanying media, like your brand guide), here’s when and why a rebrand might be necessary:
Exponential growth
Your business has grown and is about to undergo changes: Are you thinking about offering new products or services, entering new markets or changing your positioning? Rebranding could be the ace up your sleeve that will help you achieve your goal, especially if you plan to increase your current price range.
Aiming at new targets
Are you looking to target a new target audience? When you first started your business, you had a certain market segment in mind, and then things just changed. There’s nothing wrong with that, but to reach a new target audience or make your brand reflect your target audience, rebranding might actually be the right choice.
Restyling, therefore, concerns only when, for example, you have been in the market for some time and feel the need to keep up with the times, or you maintain your position (the services remain the same, the target too), but some elements change. In this case, a new image is not created, but a reinterpretation of what you had.
Therefore, in definition, all restyling is rebranding, but not all rebranding is just restyling. Keep reading with us to find out when, why and how to do rebranding so you can take direct action on your brand.
Rebranding: when and why to do it?
Rebranding: when and why to do it?
How do you know when you need to rebrand? Whether you’re looking to fax lists change your brand theme or redesign your company logo (as well as any accompanying media, like your brand guide), here’s when and why a rebrand might be necessary:
Exponential growth
Your business has grown and is about to undergo changes: Are you thinking about offering new products or services, entering new markets or changing your positioning? Rebranding could be the ace up your sleeve that will help you achieve your goal, especially if you plan to increase your current price range.
Aiming at new targets
Are you looking to target a new target audience? When you first started your business, you had a certain market segment in mind, and then things just changed. There’s nothing wrong with that, but to reach a new target audience or make your brand reflect your target audience, rebranding might actually be the right choice.