TikTok is increasingly prominent

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In 2023, TikTok experienced a major change with the temporary suspension of TikTok Shop operations . However, at the end of 2023 TikTok Shop re-entered Indonesia by partnering with Tokopedia.

With TikTok's decision to re-operate TikTok Shop with Tokopedia, it seems that TikTok's heyday as a social media and e-commerce platform in Indonesia will continue.

3. Short Video Dominates Social Media Platforms

In the era of social media empires, the content format was dominated by line database static images edited with a certain vibe. But now the short video format is much more popular than static images.

Short-form videos are gaining popularity because they fit the human attention span and are easy to consume and share across platforms. The duration of these short videos usually ranges from 15-60 seconds.

The success of the popularity of short videos lies in the algorithms on social media that adapt to user preferences and the initial content plan that is able to quickly adjust the format to trends that are viral or relevant to the audience.

For example, from Fizzo, one of Meson Digital's clients, which is a fairly popular online novel platform in Indonesia.

Fizzo created a reels content on Instagram by taking advantage of a growing trend, namely “confession” content using sounds from one of Taylor Swift’s works, All Too Well.