Why is customer lifetime value important

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But why is LTV so important? Many companies and marketing professionals dedicate most of their resources to attracting new customers, instead of preparing them to take care of users who have already entered the customer journey or who are part of that segment of customers already considered acquired.

Special attention to user experience, and attention to customers already acquired, can make all the difference in achieving the company's goals .

While building a large customer base is buy phone number list undoubtedly important, the process of acquiring a new potential customer is much more expensive, in terms of energy and budget invested in the process, than retaining an existing one.

It becomes clear at this point why focusing on retention and obsessive care of your niche market is essential: in fact, it is necessary to study your target customers in detail, try to calculate the customer lifetime value as accurately as possible and invest heavily in the most profitable target group, keeping them loyal over time and increasing their value with targeted marketing efforts.