Municipality of Delft

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Sharing news and information
Asking for opinions
Collecting ideas
Conducting polls on current topics
Using online advertising to reach the right target group
These are all activities that take place on the business pages of municipalities and to which residents can and may respond. Municipalities give them a voice.

The Municipality of Delft has also become increasingly active on social media in the past two years. phone number library They indicate that they have seen a growing interest in social media from their residents in recent years. That is why they have consciously chosen this online focus. For them, advertising on social media is key because they choose which target group they want to reach, with which message. Because they are now using this structurally, their requests for products such as a 'stayer loan' or electric charging station for your car have increased by 20%.

And now that municipalities are increasingly (and more effectively) profiling themselves via online channels and experiencing what this brings them, it is also time to look at how you as mayor can move in this. Because of course, as mayor you are part of your municipality, but you are also one person, one function and the figurehead of your own municipality. As mayor you are therefore partly separate from the municipality, all decisions and services and products. And social media can support you well in this unique role and in your connection with your residents.