What are your customer's pain points?
Posted: Sat Apr 05, 2025 6:20 am
Once you’ve defined your persona, create your values. What are your company’s values? If you’re going to build a company that produces self-sustaining smartphones that don’t need electricity to run, only sunlight (this is just one example), then you can’t back down from your purpose.
Respecting your values conveys the image of a company committed to its mission. Your company will change, your brand will renew itself every day, but going backwards is not an option. In this example, your brand could not start producing ordinary smartphones just because the market is bad: you need to find the key differentiator for your business to increase your sales .
Finally, find your differentiator. How do you do this? By solving your customer's pain points, or by offering something new, but so different, that your customer will want it above all else. Apple, for example, integrated the internet as we know it today into a smartphone that fit in your pocket.
At that time, cell phones were already getting smaller, like Nokia and Sony phones. However, no one even thought that they needed an extremely compact cell phone to carry in their pocket, with a good camera and internet access whenever they needed it.
You already know what the result was: Apple became the largest company in the smartphone industry and one of the largest in technology. Therefore, you need to find what your customer really wants in your product, but cannot find with you or your competitors.
By finding this key point, your product will differentiate itself from the whatsapp number list competition, and that's when brand positioning comes in. Once you've positioned yourself in the heart of your persona, offering something that they wanted so much but couldn't find, it's unlikely that you'll go backwards. On the contrary, it will become increasingly challenging, as your competitors will start to copy you, and you'll need to remain the best at what you do.
3 examples of brand positioning
Well, we now understand what brand positioning is and what steps should be taken to achieve it. We know that it is not that simple: it takes a lot of study, research and testing to understand what will make you stand out and put you in the hearts of your persona. Many tests will be in vain, but at some point your brand will take off.
Below, to motivate you, we have provided some examples of brand positioning, so well done that they persist to this day. Read on:
1. McDonald’s
The film “The Founder,” translated into Portuguese as “Hunger for Power,” made it clear how McDonald’s brand positioning set it apart from most fast food restaurants of the time. Ray Kroc arrives in a quiet town and finds something unusual: a requested snack being ready in less than a minute.
Respecting your values conveys the image of a company committed to its mission. Your company will change, your brand will renew itself every day, but going backwards is not an option. In this example, your brand could not start producing ordinary smartphones just because the market is bad: you need to find the key differentiator for your business to increase your sales .
Finally, find your differentiator. How do you do this? By solving your customer's pain points, or by offering something new, but so different, that your customer will want it above all else. Apple, for example, integrated the internet as we know it today into a smartphone that fit in your pocket.
At that time, cell phones were already getting smaller, like Nokia and Sony phones. However, no one even thought that they needed an extremely compact cell phone to carry in their pocket, with a good camera and internet access whenever they needed it.
You already know what the result was: Apple became the largest company in the smartphone industry and one of the largest in technology. Therefore, you need to find what your customer really wants in your product, but cannot find with you or your competitors.
By finding this key point, your product will differentiate itself from the whatsapp number list competition, and that's when brand positioning comes in. Once you've positioned yourself in the heart of your persona, offering something that they wanted so much but couldn't find, it's unlikely that you'll go backwards. On the contrary, it will become increasingly challenging, as your competitors will start to copy you, and you'll need to remain the best at what you do.
3 examples of brand positioning
Well, we now understand what brand positioning is and what steps should be taken to achieve it. We know that it is not that simple: it takes a lot of study, research and testing to understand what will make you stand out and put you in the hearts of your persona. Many tests will be in vain, but at some point your brand will take off.
Below, to motivate you, we have provided some examples of brand positioning, so well done that they persist to this day. Read on:
1. McDonald’s
The film “The Founder,” translated into Portuguese as “Hunger for Power,” made it clear how McDonald’s brand positioning set it apart from most fast food restaurants of the time. Ray Kroc arrives in a quiet town and finds something unusual: a requested snack being ready in less than a minute.