Affiliate Marketing Statistics for Merchants
Posted: Sat Apr 05, 2025 6:26 am
Affiliate marketing statistics for businesses
Affiliate marketing accounts for 16% of all e-commerce sales in America and Canada.
Companies report an average return on investment of $15 for every dollar spent.
On average, businesses spend 9% of their digital marketing budget on affiliate marketing partnerships.
40% of merchants in the United States say affiliate marketing is their primary customer acquisition channel.
Excluding social media, blogging was the top channel used by brands for telegram data affiliate marketing, with 28% of businesses using bloggers. Affiliate review and coupon sites came in second and third, with 18.7% and 14.8% respectively.
81% of businesses say affiliate marketing helps with brand awareness.
After Google AdSense alone, affiliate marketing is one of the best ways to increase profits.
73% of merchants say they are satisfied with their income from affiliate marketing.
49% of brands have affiliate ambassadors to help affiliates maximize their sales.
83% of shoppers say discounts influence their decision to use affiliate links or not.
63% of businesses are concerned about affiliate marketing fraud within their programs, such as unethical marketers using chargebacks and cookie stuffing to artificially inflate sales.
Businesses lost $1.4 billion in revenue to affiliate fraud in 2020.
Affiliate marketing accounts for 16% of all e-commerce sales in America and Canada.
Companies report an average return on investment of $15 for every dollar spent.
On average, businesses spend 9% of their digital marketing budget on affiliate marketing partnerships.
40% of merchants in the United States say affiliate marketing is their primary customer acquisition channel.
Excluding social media, blogging was the top channel used by brands for telegram data affiliate marketing, with 28% of businesses using bloggers. Affiliate review and coupon sites came in second and third, with 18.7% and 14.8% respectively.
81% of businesses say affiliate marketing helps with brand awareness.
After Google AdSense alone, affiliate marketing is one of the best ways to increase profits.
73% of merchants say they are satisfied with their income from affiliate marketing.
49% of brands have affiliate ambassadors to help affiliates maximize their sales.
83% of shoppers say discounts influence their decision to use affiliate links or not.
63% of businesses are concerned about affiliate marketing fraud within their programs, such as unethical marketers using chargebacks and cookie stuffing to artificially inflate sales.
Businesses lost $1.4 billion in revenue to affiliate fraud in 2020.