The main purpose of a website, regardless of its type, is to sell your brand or product. But each website will do this in a different way.
For example, an online store allows you to buy the product directly, while on a display website, sales are made based on a quote. In the first case, you need to have stock and labor to process orders; in the second case, you need a trained sales team, and in the case of customized production, a good production team.
Website or E-commerce: which one should I do?
Website or E-commerce: which one should I do?
1. Planning
Like any action taken related to your company, creating a website linkedin phone number data to be planned, as you will be opening a new gateway for your customers. You need to understand the website as if it were a branch of your company, this way it will be easier to realize that your website needs special attention, especially in the case of an online store.
In the case of an online store, it is necessary to take into account physical aspects, such as inventory, labor, logistics, reverse logistics and technology used on the website. All of these items can make a big difference in the success of your sales or not. A store that has limited payment options or scarce shipping options tends to lose sales. Think about and plan all of the points mentioned.
An institutional website requires as much attention as a store, but from a different perspective. This type of website aims to present your company, products and services, with the aim of generating sales through budget requests. To do this, you need to have trained professionals on the other side of the screen to process these requests masterfully, applying logistics and inventory rules.
The development time for each type of website varies greatly, especially for those who want something personalized and exclusive.
2. Creation and Development
The execution time of the two types of websites is very different. The institutional website is designed in less time, as it does not require configuration of payment methods and shipping, for example.
Online sales websites, on the other hand, require more time to be produced due to security issues, user experience (UX) and sales strategy. On average, a store takes 6 to 12 months to mature, depending on the type of product sold, while an institutional website takes 3 to 6 months.
So you need to include this variable (time) in your planning well before you start thinking about selling online.
3. Disclosure
It is important to keep your brand active in the market. In recent times, the number of online advertisers has tripled and this number is projected to continue to increase. This causes enormous competition among advertisers, causing their bids per click to skyrocket. With more competition and more investment, companies are having to look for creative alternatives to keep their name in the spotlight in the market.
It is wrong, very wrong, to think that a website should only be advertised in digital media. It is important to consider traditional media, print, radio and TV, as advertising solutions. The first two stand out because they are more affordable. Companies like Netflix and Uber have invested heavily in traditional media in the last 12 months and saved a lot of money. The tip is to think beyond social media and sponsored link sites to promote your website and your company. But if you want to start exclusively with digital media, there is nothing wrong with that, just keep in mind that this is not the only way.
