What can I work on with Social Ads knowledge?
Posted: Thu Apr 17, 2025 10:59 am
TikTok is undoubtedly the social network of the moment, and its self-service Ads platform has recently been launched,
allowing the inclusion of ads for any sector seeking to promote itself.
The formats we offer are attractive to young consumers whose target audience is familiar with the platform's language and codes.
If you're thinking about specializing, learning Social Ads, and taking a Social Ads course, this is definitely the
right place and time.
Social Media Manager
The social media manager is responsible for developing and designing the strategy for the
brand's social media brazil mobile database platforms, including strategic recommendations for social advertising.
In addition, it is responsible for analyzing, measuring, and implementing general recommendations to align with the
final objectives.
It is the strategic part that must work together with the tactical and executive part of the team: the Community
Manager.
Digital Trafficker
A digital trafficker is a professional responsible for managing a brand's advertising campaigns and
designing the strategies necessary to attract traffic to websites of all types of businesses, whether organic
or paid.
He is responsible for planning, implementation, and optimization, and for conducting
an analysis of the results throughout the campaign.
Community Manager
The community manager is responsible for creating and executing content across the brand's social media channels.
In addition, it helps build or strengthen the positioning and attention of the different communities generated
around digital channels.
Their work must be aligned with the strategy outlined by the social media manager, as well as with the KPIs and
objectives to be achieved in digital.
Social Ads Tools
When we talk about social media tools, we must differentiate between the objectives pursued, such as monitoring, listening, or analyzing.
If we want to know how an Ads campaign is performing, we typically rely on the
Business Ads platforms of the various social networks.
Facebook Business Manager
Facebook Business Manager allows us to manage different advertising accounts and fan pages, including roles and personas.
It is the most common and usual tool when managing campaigns for brands, clients, or
agencies.
Metricool
Metricool is a tool that allows us to analyze content and performance on social media, obtain
data on the competition, and measure the performance of our campaigns on Facebook Ads, TikTok Ads, and Google
Ads.
WeLovRoi
WeLovRoi allows us to unify metrics and statistics from our social networks through a comprehensive dashboard and offers us the ability to analyze competitor results, content areas, and topics.
Learn how to manage your paid campaigns with the Social Ads course. It's time!
Author: Sara Garcia , professor of Content Marketing Strategies at IM Digital Business School .
allowing the inclusion of ads for any sector seeking to promote itself.
The formats we offer are attractive to young consumers whose target audience is familiar with the platform's language and codes.
If you're thinking about specializing, learning Social Ads, and taking a Social Ads course, this is definitely the
right place and time.
Social Media Manager
The social media manager is responsible for developing and designing the strategy for the
brand's social media brazil mobile database platforms, including strategic recommendations for social advertising.
In addition, it is responsible for analyzing, measuring, and implementing general recommendations to align with the
final objectives.
It is the strategic part that must work together with the tactical and executive part of the team: the Community
Manager.
Digital Trafficker
A digital trafficker is a professional responsible for managing a brand's advertising campaigns and
designing the strategies necessary to attract traffic to websites of all types of businesses, whether organic
or paid.
He is responsible for planning, implementation, and optimization, and for conducting
an analysis of the results throughout the campaign.
Community Manager
The community manager is responsible for creating and executing content across the brand's social media channels.
In addition, it helps build or strengthen the positioning and attention of the different communities generated
around digital channels.
Their work must be aligned with the strategy outlined by the social media manager, as well as with the KPIs and
objectives to be achieved in digital.
Social Ads Tools
When we talk about social media tools, we must differentiate between the objectives pursued, such as monitoring, listening, or analyzing.
If we want to know how an Ads campaign is performing, we typically rely on the
Business Ads platforms of the various social networks.
Facebook Business Manager
Facebook Business Manager allows us to manage different advertising accounts and fan pages, including roles and personas.
It is the most common and usual tool when managing campaigns for brands, clients, or
agencies.
Metricool
Metricool is a tool that allows us to analyze content and performance on social media, obtain
data on the competition, and measure the performance of our campaigns on Facebook Ads, TikTok Ads, and Google
Ads.
WeLovRoi
WeLovRoi allows us to unify metrics and statistics from our social networks through a comprehensive dashboard and offers us the ability to analyze competitor results, content areas, and topics.
Learn how to manage your paid campaigns with the Social Ads course. It's time!
Author: Sara Garcia , professor of Content Marketing Strategies at IM Digital Business School .