Rozetka is one of the largest Ukrainian online stores

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Marketplaces where you can buy everything from sugar sticks to lawn mowers. As of 2020, their website was ranked 7th in terms of traffic in the country. The company is actively working on refining its marketing strategy, testing new methods of attracting and retaining consumers. And they have succeeded in this, because Rozetka has become an iconic brand in the Ukrainian market that provides an integrated online and offline shopping experience.



It is also worth noting that they are a well-known clothing retailer, including designer clothing. Rozetka adheres to the principle of “ choose online - try on at the pick-up point - pay if it fits” - the client chooses a product facebook data in the online store or app, tries it on in one of their stores and pays for the product if it suits them. At the same time, free delivery to their brand's pick-up points applies to all Rozetka products.

Ikea (ikea.com)
Another brand that we would like to cite as an example is IKEA , one of the world's largest retail chains that specializes in selling furniture and home goods.

Increasing its technological capabilities, the company chose the path of experimenting with virtual reality. They began by developing the IKEA home planner program , with the help of which PC users could design the future design of a house or apartment.

Today, the company is developing an AR application for mobile devices, IKEA place . The platform automatically evaluates the interior of a room and offers to complement it with suitable items from the brand's catalog. Having selected the items they like, the user can see how it will look in their room (an alternative option for trying on).