GoPro uses a content marketing strategy

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employing user-generated content to continuously feed their audience images and video of thrilling adventure. They instill a bit of FOMO (fear of missing out) in each user that watches – that user begins to think about their adventures and all of the unique perspectives they could get if only they had a GoPro.

Perhaps the most important takeaway is to remember how belize whatsapp number data 5 million GoPro markets their products – they don’t use photos of the camera on their Instagram account to show people how convenient and powerful it is – they use the stories that result from using it.

How can you do the same with your business? Instead of using a photo of the cup of coffee you sell, use a photo of the person who comes in every morning to buy that cup of coffee. Instead of sharing photos of clothes on display at your store, put together a base outfit, find a model, and add accessories to make take it from casual to classy.

Find the story that your product tells, and then bring that story to your audience, just like GoPro.