This level also includes keywords that are identical when spell-checked

[rabiakhatun785]

This group includes scenarios where the keywords or search topic are identical to the search term, with or without spelling correction of some kind.

Priority level 1
The first level of prioritization, or maximum priority level, corresponds to keywords that identically match the search terms used by the user at the time of their query.


Priority level 2
If the system doesn't find exact canada mobile database match keywords, it will attempt to identify phrases or broad match keywords or a search topic that is identical to the user's query, establishing a second level of priority.

Non-identical match
This group includes scenarios where there is no keyword or search topic identical to the query term , but rather multiple matches are eligible for the ad auction.

Priority level 3
This level includes keyword prioritization based on Artificial Intelligence.

This feature allows you to determine keyword relevance based on the meaning of the search term and all the keywords in the ad group, thereby identifying the best ones.

Currently, AI prioritization only works for keyword-based search campaigns , not dynamic ads.

Priority level 4
The final prioritization rule is Ad Ranking, which determines which keywords or search topics will participate in the auction , taking into account various factors, including real-time ad quality.

What are the new match controls for queries?
In June, we announced a series of updates to search matching and brand controls that you should be aware of.

In this regard, brand inclusions for broad match campaigns were incorporated, on the one hand, and brand exclusions for searches and negative keywords, on the other.

Brand inclusions for broad match campaigns
For search campaigns, brand inclusions, formerly known as brand restrictions, limit traffic so that ads are shown only on searches related to specific brands.

In this regard, it's important to keep in mind that brands are distinct from keywords. Brands, unlike keywords, are treated as individual entities.