+ Sending a message is easy and straightforward.
+ Very comprehensive automations. Includes a large library of ready-made designs and templates for what to send, for example, a reminder for those who abandoned the shopping cart before payment.
+ Ready-made message templates and forms that also work on mobile.
+ Great integrations (plugins) with other common tools and software (over 200), such as WordPress, ClickFunnels, and Shopify, so you can easily connect them with just a few clicks - without coding.
+ Ability to automatically transfer leads to Facebook's advertising tool so you can target ads to them on social media (requires Plus tier).
+ Fast, free customer service.
+ Cheap price ( free trial , then starting at around €29/month).
+ Free onboarding, meaning if you already have an email list and automations in another service and want to switch to ActiveCampaign , they will transfer the addresses and messages for you after you sign up.
+ Customer segmentation is easy with tags, meaning you can automatically differentiate customers from others and precisely target messages to the right people at the right time.
+ The ability to send messages croatia phone number data based on behavior, for example a special offer to someone who has visited a specific product page several times.
+ Personalize messages and websites to increase conversions. (Website personalization requires the Professional package or higher. Message personalization is available to everyone.)
Cons
– A few little things are inconsistent, which you just have to memorize to remember how to do.
– Not all customer service representatives are equally good (note that the company is growing quickly, as some are newly hired)
– Spam testing should be more accurate (now you only see a rough indication before sending whether the message is ok or not)
But the few cons are small compared to all the pros, which are much more than I even listed above.