Keyword research
Carrying out an effective keyword research strategy can bring great benefits:
You will have the opportunity to increase visitors to your website or online store
You will be able to convert new visitors into customers
You will reach new audiences
Do you know how your target audience searches to find your content?
In this article we want to help you determine which strategic keywords you should include in your website content . Keyword research and analysis is about understanding your target audience and finding out how they are searching for your content, services or products.
Keyword research will provide you with specific search data that will help you answer questions like:
What are your users looking for?
How many users are searching for you?
In what format do you want the information?
Before keyword research, ASK YOURSELF QUESTIONS
As SEO experts , before helping our clients grow through proven SEO strategies, we must first understand what type of company they are and, more importantly, who their target audience is and, above all, the objectives of this target .
Keyword research takes time . You might think you already know what keywords you want to rank for. But there can be big differences between what you think or want, and what your audience wants.
Focusing on your audience and then using keyword data to hone your insights will help you run more successful SEO campaigns.
Ask yourself questions
To improve and get the right strategic keywords for your website, you first need to understand a little more about your potential online customers. To do this, you can ask yourself questions like:
What types of (the different products you sell) are users searching for?
Who uses these search terms?
When do users search for your products? (Are there seasonal trends throughout the year?)
How do users search for your products?
What words or search terms do they use?
What questions do they ask?
Are more searches being done on mobile devices?
For what specific reason are users searching for your specific products?
Where are potential customers located: locally, nationally or internationally?
Ask yourself questions
Answering these questions is a crucial planning cambodia telegram phone number list that will guide your keyword research and help you create better content.
You may have a way of describing what you do, but how does your audience search for the products, services or information you provide? Answering this question is a crucial first step in the keyword analysis process.
Tools for searching and analyzing keywords
Tools allow you to analyze and determine how to proceed in a proper keyword analysis. You shouldn't decide whether you want to cover a specific keyword on your website just by intuition . It's important to be intuitive, but you can't base your entire strategy on intuition.
You probably have several keywords in mind that you'd like to rank for. These will be your products, services, or other topics that your website addresses, and they're great starting keywords for your research.
Enter these keywords into a Keyword Planner Tool to find out the average monthly search volume and similar keywords. It is always a good idea to cross-check data using different professional tools.
Once you enter your initial keywords into a keyword research tool, you'll begin to uncover other keywords, common questions, and topics for your content that might otherwise go unnoticed.
During the discovery phase, it can help you determine which variations of your keywords are most popular with searchers .
We are going to introduce you to three tools that you can use to find new keywords:
Google Ads Keyword Planner
Google Keyword Planner is Google's official tool for keyword analysis and provides the most accurate data regarding monthly searches. However, you should not always select 100% of the keywords provided by the planner.
Google Keyword Planner
In addition to search volume, you should consider suggested bid and keyword competition .
Suggested bid – This allows you to see keyword bidding options to help you manage your budget if you want to advertise on that keyword. The suggested bid is calculated based on the cost per click ( CPC ) that other advertisers pay for keywords with the same placement and the Search Network settings you have selected.
Competition : Allows you to filter keywords by how difficult it will be to rank higher for them. You can filter by high, medium, and low difficulty.
SEMrush
SEMrush is an SEO tool that can be used for much more than just keyword research. As its name suggests, SEMrush was initially specialized in SEM. But it has managed to adapt to the times and is also a very powerful SEO tool.
Keywords in SEMrush
