Setting Up Tracking and Analytics

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Before launching any campaign, ensure that proper tracking and analytics are set up. This includes Google Analytics, conversion tracking pixels (e.g., Facebook Pixel, Google Ads conversion tracking), and any other relevant attribution models. The advertising company should guide you through this process. Accurate tracking is fundamental for measuring campaign performance and optimizing for desired outcomes.

The Importance of Initial Campaign Testing
For beginners, it's wise to start with an initial test shop campaign or a smaller budget to evaluate the agency's performance. This allows you to assess their communication, execution, and initial results before committing to a larger, long-term investment. Learn from the initial phase, gather data, and then scale up with confidence based on proven results.

Maintaining Open Communication and Feedback
Once campaigns are live, maintain open and honest communication with your digital advertising company. Provide regular feedback on the quality of leads, sales conversions, and any concerns you have. Share market insights from your side. This collaborative approach ensures that the agency continuously optimizes campaigns based on real-world business results and adapts to changing market conditions.