Sending at Inappropriate Times
Posted: Sun Jun 01, 2025 3:25 am
Timing plays a crucial role in SMS marketing, and sending messages at the wrong time can harm your campaign. Early morning or late-night texts may annoy recipients, while poorly timed offers might miss peak engagement windows. Analyze user behavior to identify the best time to send messages, and consider time zones if your database spans multiple regions. Automated scheduling tools can help optimize delivery. Ignoring timing reduces the chance of your messages being read and can lead to user dissatisfaction or opt-outs.
Overlooking Compliance and Regulations
Ignoring legal compliance is a critical mistake in SMS marketing. Laws such as the TCPA, GDPR, and CAN-SPAM Act impose strict rules on data collection, shop message content, and opt-out options. Failing to follow these regulations can result in penalties and loss of customer trust. Your SMS marketing database must include records of user consent and offer a simple opt-out mechanism in every message. Always keep legal counsel or compliance experts in the loop when planning large-scale SMS campaigns to ensure full adherence to applicable laws.
Not Testing Campaigns Before Launch
Launching SMS campaigns without proper testing is a recipe for disaster. From broken links and typos to formatting issues and inaccurate segmentation, small errors can damage your credibility. Conduct A/B tests to compare different messages, send times, and CTAs. Testing allows you to refine your strategy and avoid costly mistakes. Before launching a full-scale campaign, run smaller test batches to ensure everything works smoothly. Failing to test could lead to low performance or even damage relationships with your subscribers.
Overlooking Compliance and Regulations
Ignoring legal compliance is a critical mistake in SMS marketing. Laws such as the TCPA, GDPR, and CAN-SPAM Act impose strict rules on data collection, shop message content, and opt-out options. Failing to follow these regulations can result in penalties and loss of customer trust. Your SMS marketing database must include records of user consent and offer a simple opt-out mechanism in every message. Always keep legal counsel or compliance experts in the loop when planning large-scale SMS campaigns to ensure full adherence to applicable laws.
Not Testing Campaigns Before Launch
Launching SMS campaigns without proper testing is a recipe for disaster. From broken links and typos to formatting issues and inaccurate segmentation, small errors can damage your credibility. Conduct A/B tests to compare different messages, send times, and CTAs. Testing allows you to refine your strategy and avoid costly mistakes. Before launching a full-scale campaign, run smaller test batches to ensure everything works smoothly. Failing to test could lead to low performance or even damage relationships with your subscribers.