Taiwan Data

Another significant pitfall is over-segmentation or under-segmentation. While the allure of hyper-targeting is strong, over-segmenting your audience into excessively small groups can dilute your reach and make campaigns unscalable. Conversely, under-segmenting means sending generic messages to a broad audience, which undermines the very purpose of number targeting. The ideal approach is to find a balance, segmenting based on meaningful criteria such as demographics, past purchase behavior, engagement levels, or expressed interests, ensuring segments are large enough to be viable but small enough for personalization.


Ignoring the customer journey and context is a shop common mistake that leads to irrelevant messaging. Just because you have a phone number doesn't mean every message should be a sales pitch. Leads at the awareness stage need educational content, while those in the decision stage might respond better to a direct offer or demo. Sending a sales message to someone who has only just downloaded a free e-book will likely lead to unsubscribes. Tailor your messages to where the individual is in their journey, using the phone number as a channel for nurturing, not just selling.

Failing to personalize the message is a critical oversight. Generic bulk messages, even if sent via number targeting, diminish the value of this precise tool. Use dynamic fields to include the recipient's name, reference their specific interests, or acknowledge their past interactions with your brand. A personalized message feels less intrusive and more like a direct, relevant communication, significantly boosting engagement rates and perceived value.