Overlooking Language and Cultural Nuances

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While Bengali is the primary language, English is also prevalent in business. Tone, formality, and even the use of emojis can have different interpretations.

Deeper Mistake: Using a generic, Western-centric communication style that doesn't resonate locally.
Proactive Solution: Tailor your language to your target audience. Use informal or formal tones as appropriate for your brand and their preference. Be mindful of cultural sensitivities regarding images, offers, or direct approaches. A local touch in your communication strategy can build immediate rapport and trust with Bangladeshi consumers.
7. Not Leveraging WhatsApp Business Profile Features
Many businesses simply use WhatsApp for messages shop without fully optimizing their WhatsApp Business Profile. This misses an opportunity to build credibility and provide essential information.

Deeper Mistake: Having an incomplete profile, lacking crucial information like business hours, address, website, or product catalog.
Proactive Solution: Fully complete your WhatsApp Business Profile. Include a clear business name, logo, contact information, business hours, and a compelling description. Utilize the "Catalog" feature to showcase products directly within WhatsApp, making it easier for leads to browse and inquire, reducing friction in their buying journey.
8. Failing to A/B Test and Iterate Constantly
The digital landscape evolves, and so do user preferences. What works today might not work tomorrow. Sticking to a static strategy without testing leads to stagnation.

Deeper Mistake: Assuming initial success or failure is permanent, without continuous optimization.