Mistake: Ignoring WhatsApp Status for Engagement.
Posted: Sun Jun 01, 2025 4:14 am
The Nuance: WhatsApp Status (similar to Instagram Stories) is an ephemeral content sharing feature for your contacts. Many businesses in Bangladesh don't use it or use it inconsistently.
The Impact: Missing out on passive engagement from existing contacts (who might be warm leads or potential referrals), failing to leverage a highly visible, low-effort content channel.
The Fix: Treat WhatsApp Status as a lightweight content marketing channel. Share quick updates, flash sales, behind-the-scenes glimpses, testimonials, or Q&As. Use calls-to-action that prompt a direct message. This keeps your brand top-of-mind without being intrusive.
2. Internal Misalignment: The Silo Effect on Lead Experience
Even with excellent individual efforts, a lack of cohesive internal strategy between marketing, sales, and customer support can create jarring experiences for leads.
Mistake: Disconnected Lead Qualification and Handoff.
The Nuance: Marketing might qualify a lead on shop WhatsApp, but then sales restarts the conversation from scratch, or the lead falls into a communication black hole.
The Impact: Lead frustration, wasted time, diminished perceived professionalism, and ultimately, lost conversions. In Bangladesh, where a smooth transition can build trust, a disjointed one can be fatal.
The Fix: Implement clear Service Level Agreements (SLAs) for lead response and handoff times between departments. Ensure the CRM acts as the single source of truth, with all WhatsApp conversation history available to the next touchpoint. Conduct regular cross-functional training sessions where marketing, sales, and support understand each other's roles in the WhatsApp lead journey.
Mistake: Inconsistent Brand Voice and Tone Across Agents.
The Nuance: Different agents might adopt wildly different tones or communication styles on WhatsApp, confusing the lead about your brand's identity.
The Impact: Diluted brand image, mixed messages, and a lack of professionalism that undermines trust.
The Impact: Missing out on passive engagement from existing contacts (who might be warm leads or potential referrals), failing to leverage a highly visible, low-effort content channel.
The Fix: Treat WhatsApp Status as a lightweight content marketing channel. Share quick updates, flash sales, behind-the-scenes glimpses, testimonials, or Q&As. Use calls-to-action that prompt a direct message. This keeps your brand top-of-mind without being intrusive.
2. Internal Misalignment: The Silo Effect on Lead Experience
Even with excellent individual efforts, a lack of cohesive internal strategy between marketing, sales, and customer support can create jarring experiences for leads.
Mistake: Disconnected Lead Qualification and Handoff.
The Nuance: Marketing might qualify a lead on shop WhatsApp, but then sales restarts the conversation from scratch, or the lead falls into a communication black hole.
The Impact: Lead frustration, wasted time, diminished perceived professionalism, and ultimately, lost conversions. In Bangladesh, where a smooth transition can build trust, a disjointed one can be fatal.
The Fix: Implement clear Service Level Agreements (SLAs) for lead response and handoff times between departments. Ensure the CRM acts as the single source of truth, with all WhatsApp conversation history available to the next touchpoint. Conduct regular cross-functional training sessions where marketing, sales, and support understand each other's roles in the WhatsApp lead journey.
Mistake: Inconsistent Brand Voice and Tone Across Agents.
The Nuance: Different agents might adopt wildly different tones or communication styles on WhatsApp, confusing the lead about your brand's identity.
The Impact: Diluted brand image, mixed messages, and a lack of professionalism that undermines trust.