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Dilution of Brand Value and Erosion of Customer Trust:

Posted: Sun Jun 01, 2025 4:23 am
by rakibhasa040
Perception of Irrelevance: In a society increasingly sensitive to digital intrusions, generic messages sent to unverified lists often feel like spam. Customers who receive irrelevant communications or who are repeatedly contacted on numbers they no longer use, quickly develop a negative perception of your brand.
Compounding Effect: This negative perception can snowball. Dissatisfied users may actively block your numbers, leave negative reviews online, or share their bad experiences within their social circles and local communities – a powerful influence in Bangladesh. Over time, your brand might become associated with "annoyance" rather than "value," making it harder to attract new customers even through other channels.
Crippling Operational Inefficiencies Across the Board:

Beyond Marketing: The impact of unverified lists shop extends far beyond marketing departments.
Customer Support: Agents waste time attempting to call unreachable customers for order clarifications, delivery updates, or issue resolution. This leads to frustrated customers and delayed problem-solving.

Logistics & Delivery: For e-commerce businesses vital to Bangladesh's growth, incorrect phone numbers lead to failed deliveries, increased return-to-origin (RTO) rates, higher logistics costs, and dissatisfied customers awaiting their packages.
Sales Teams: Sales representatives spend valuable time cold-calling dead numbers, reducing their productive selling hours and potentially leading to burnout and demoralization.