Over-reliance on automation and lack of human touch: Missed connections
Posted: Sun Jun 01, 2025 4:25 am
While chatbots and automated responses can be efficient for handling initial inquiries and routing leads, relying solely on them can dehumanize the interaction. Prospects often crave a real human connection, especially when making a purchasing decision.
Why it goes wrong: Potential customers seeking a real human connection become frustrated, limiting their ability to resolve issues and potentially leading to an impersonal service. In Bangladesh, human agents can provide more flexible and nuanced responses to complex queries or highly personalized needs.
How to avoid: Use automation for pre-qualification, FAQs, and initial information dissemination. However, make sure prospects have a clear path to reach a human agent. Train your human agents to take over seamlessly and professionally in conversations, and have access to previous chatbot interactions to provide a coherent and helpful experience.
The Measure and Adapt Trap: The Path shop to Continuous Improvement
Measurement of effectiveness and efficiency is critical to the success of any lead generation strategy. Ignoring performance measurement and adaptation can hinder growth.
Not Measuring Performance and Optimizing: Flying Blind
Sending messages without tracking key metrics is like driving blindly. Without data, you can’t identify what’s working, what’s not, and where to make improvements.
Why it goes wrong: It leads to wasted resources, ineffective marketing campaigns, and an inability to scale what works. You may not know which message types, calls to action, or send times will resonate best with your Bangladeshi audience.
How to avoid: Leverage WhatsApp Business API analytics (if applicable) or track metrics through your integrated CRM. Monitor send rates, open rates, click-through rates on calls to action, response times, and ultimately WhatsApp lead conversion rates. A/B test different message types, calls to action, and timings to continually optimize your lead generation strategy.
Why it goes wrong: Potential customers seeking a real human connection become frustrated, limiting their ability to resolve issues and potentially leading to an impersonal service. In Bangladesh, human agents can provide more flexible and nuanced responses to complex queries or highly personalized needs.
How to avoid: Use automation for pre-qualification, FAQs, and initial information dissemination. However, make sure prospects have a clear path to reach a human agent. Train your human agents to take over seamlessly and professionally in conversations, and have access to previous chatbot interactions to provide a coherent and helpful experience.
The Measure and Adapt Trap: The Path shop to Continuous Improvement
Measurement of effectiveness and efficiency is critical to the success of any lead generation strategy. Ignoring performance measurement and adaptation can hinder growth.
Not Measuring Performance and Optimizing: Flying Blind
Sending messages without tracking key metrics is like driving blindly. Without data, you can’t identify what’s working, what’s not, and where to make improvements.
Why it goes wrong: It leads to wasted resources, ineffective marketing campaigns, and an inability to scale what works. You may not know which message types, calls to action, or send times will resonate best with your Bangladeshi audience.
How to avoid: Leverage WhatsApp Business API analytics (if applicable) or track metrics through your integrated CRM. Monitor send rates, open rates, click-through rates on calls to action, response times, and ultimately WhatsApp lead conversion rates. A/B test different message types, calls to action, and timings to continually optimize your lead generation strategy.