Embracing Advanced Messaging Channels Beyond SMS
Posted: Sun Jun 01, 2025 4:57 am
While traditional SMS (Short Message Service) remains a foundational tool for basic reach and essential notifications due to its ubiquity, the future of international number marketing will see a greater reliance on richer, more interactive, and often more cost-effective messaging channels, driven by the overwhelming global dominance of instant messaging applications.
Dominance of OTT Apps: Platforms like WhatsApp, WeChat, Viber, and Messenger are integral to daily personal and business communication in various countries and regions, including Bangladesh where WhatsApp is the undisputed primary messaging app. The future mandates leveraging their robust Business APIs to send rich media messages shop (images, videos, interactive carousels), facilitate complex two-way conversations, and even enable direct transactions within the app interface itself, moving towards sophisticated conversational commerce models.
Interactive Experiences: This profound shift allows for far more engaging campaigns, such as sending interactive polls, dynamically updated location-based offers, or product catalogs that can be browsed directly within the chat interface. It fosters a conversational commerce model, moving beyond static, one-way communication to dynamic, real-time, and personalized engagement.
Impact on Businesses in Bangladesh: For a Bangladeshi enterprise, this means directly engaging customers in the UK via WhatsApp for seamless customer service, reaching customers in China via WeChat for e-commerce updates, or leveraging local apps popular in the Middle East for specialized promotions. It’s about meeting customers precisely where they are already communicating and spending their digital time, providing a seamless, familiar, and contextually relevant experience that builds crucial trust and fosters lasting loyalty across borders, which is absolutely vital for global expansion and sustaining profitable international customer relationships in a competitive digital landscape.
Dominance of OTT Apps: Platforms like WhatsApp, WeChat, Viber, and Messenger are integral to daily personal and business communication in various countries and regions, including Bangladesh where WhatsApp is the undisputed primary messaging app. The future mandates leveraging their robust Business APIs to send rich media messages shop (images, videos, interactive carousels), facilitate complex two-way conversations, and even enable direct transactions within the app interface itself, moving towards sophisticated conversational commerce models.
Interactive Experiences: This profound shift allows for far more engaging campaigns, such as sending interactive polls, dynamically updated location-based offers, or product catalogs that can be browsed directly within the chat interface. It fosters a conversational commerce model, moving beyond static, one-way communication to dynamic, real-time, and personalized engagement.
Impact on Businesses in Bangladesh: For a Bangladeshi enterprise, this means directly engaging customers in the UK via WhatsApp for seamless customer service, reaching customers in China via WeChat for e-commerce updates, or leveraging local apps popular in the Middle East for specialized promotions. It’s about meeting customers precisely where they are already communicating and spending their digital time, providing a seamless, familiar, and contextually relevant experience that builds crucial trust and fosters lasting loyalty across borders, which is absolutely vital for global expansion and sustaining profitable international customer relationships in a competitive digital landscape.