What is Automation? Sending triggered emails based on user actions

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Key Automation Examples: Welcome sequences, abandoned cart reminders, birthday emails, post-purchase follow-ups, re-engagement workflows.
Mapping Out Workflows: Planning the customer journey.
A/B Testing (Split Testing):
What to Test: Subject lines, CTAs, email copy, images, send times.
How to Conduct Tests: One variable at a time, statistical significance.
Interpreting Results: Learning and optimizing.
Analytics and Reporting:
Key Metrics to Track: Open rate, click-through rate (CTR), conversion rate, bounce rate, unsubscribe rate, ROI.
Understanding the Data: What do the numbers tell you?
Iterative Optimization: Using data to refine your strategy.
Integrating Email Marketing with Other Channels:
Social Media: Growing moj database your list, sharing email content.
Content Marketing: Promoting blog posts, lead magnets.
CRM Systems: Holistic customer view.
Website/Landing Pages: Seamless user experience.
Section 4: Common Pitfalls and How to Avoid Them (Approx. 300 words)

Sending Too Many or Too Few Emails: Finding the right balance.
Ignoring Segmentation: One-size-fits-all approach.
Poorly Designed Emails: Not mobile-friendly, cluttered.
Weak Subject Lines/CTAs: Failure to grab attention or guide action.
Not Cleaning Your List: Impact on deliverability and ROI.
Neglecting Analytics: Sending emails blindly without learning.
Lack of Clear Strategy: Sending emails without a purpose.