Craft Compelling Message Templates:
Posted: Wed Jun 18, 2025 3:35 am
Create Segments in your CRM/Messaging Platform: Based on the data collected, create targeted segments:
"Abandoned Cart - Product X"
"Viewed Category: Electronics"
"Signed Up for Newsletter - Didn't Buy"
"Lapsed Customer - Purchased > 90 Days Ago"
"Engaged with Previous Campaign - No Conversion"
All business-initiated retargeting messages must use pre-approved WhatsApp Message Templates. These templates must be compliant with WhatsApp's policies and provide value.
Personalization: Use variables (e.g., {{1}} for whatsapp number list customer name, {{2}} for product name, {{3}} for cart link) within your templates.
Clear Call-to-Action (CTA): Guide the user on what to do next.
3. Set Up Automated Retargeting Flows (Drip Campaigns):
This is the core of automation.
Abandoned Cart Recovery:
Trigger: User adds item to cart but doesn't complete checkout within a set time (e.g., 30 minutes, 2 hours).
Action: Send automated WhatsApp Message Template: "Hi {{1}}, we noticed you left some items in your cart! Your {{2}} is still waiting. Complete your purchase here: {{3}}."
Optional: A second reminder after 24 hours with a small incentive (e.g., "Still thinking about it? Here's 5% off: {{4}}").
"Abandoned Cart - Product X"
"Viewed Category: Electronics"
"Signed Up for Newsletter - Didn't Buy"
"Lapsed Customer - Purchased > 90 Days Ago"
"Engaged with Previous Campaign - No Conversion"
All business-initiated retargeting messages must use pre-approved WhatsApp Message Templates. These templates must be compliant with WhatsApp's policies and provide value.
Personalization: Use variables (e.g., {{1}} for whatsapp number list customer name, {{2}} for product name, {{3}} for cart link) within your templates.
Clear Call-to-Action (CTA): Guide the user on what to do next.
3. Set Up Automated Retargeting Flows (Drip Campaigns):
This is the core of automation.
Abandoned Cart Recovery:
Trigger: User adds item to cart but doesn't complete checkout within a set time (e.g., 30 minutes, 2 hours).
Action: Send automated WhatsApp Message Template: "Hi {{1}}, we noticed you left some items in your cart! Your {{2}} is still waiting. Complete your purchase here: {{3}}."
Optional: A second reminder after 24 hours with a small incentive (e.g., "Still thinking about it? Here's 5% off: {{4}}").