Choose something that’s easy to spell and say
Posted: Sat Jul 05, 2025 10:06 am
In an industry where creative spellings and invented words are common options for business names, you want to be sure that the name you choose isn’t difficult to decipher. A name that’s easy to spell and simple to pronounce is more memorable and is more likely to stand out in your customers’ minds.
Think about how the name represents your product or service
Many startups have names that instantly describe what overseas data they do. Think about Instacart and 1Password, just to name two examples. Without thinking twice, you know that Instacart involves shopping and that 1Password involves something to do with security. You’ll want the same end goal for your startup, so anyone who comes across your business instantly knows what you do and how your solution can help them.
Keep the visuals in mind
Your business name will show up in a number of places, from an app icon to a pitch deck to a website. How does your name look in different applications? Too-long names may have trouble fitting into small spaces, but too short, and you may not connect with your audience. Play around with your ideas in a few designs using a free logo maker to get a sense of what you like and what looks good.
Think about how the name represents your product or service
Many startups have names that instantly describe what overseas data they do. Think about Instacart and 1Password, just to name two examples. Without thinking twice, you know that Instacart involves shopping and that 1Password involves something to do with security. You’ll want the same end goal for your startup, so anyone who comes across your business instantly knows what you do and how your solution can help them.
Keep the visuals in mind
Your business name will show up in a number of places, from an app icon to a pitch deck to a website. How does your name look in different applications? Too-long names may have trouble fitting into small spaces, but too short, and you may not connect with your audience. Play around with your ideas in a few designs using a free logo maker to get a sense of what you like and what looks good.