[Table of Contents] [ Hide ]
Morning Brew's success with one email delivery
2What are the email newsletters sent by Morning Brew?
3. Other media that are growing through email distribution
4. Signs of a shift from social media to slow media (email)
5. Summary
Morning Brew's success with email distribution
Email distribution is a rapidly growing medium 1
Source: Morning Brew
Morning Brew, launched by Alex Lieberman in 2015 while he was a university student, is an emerging news media that mainly distributes news via email. It currently has over 1 million subscribers, has raised seed funding worth 75 million yen, and is aiming for a Series A round in 2019.
Morning Brew was created after CEO Lieberman asked his friends how petroleum manufacturers email lists they got their business news, and they told him they subscribed to the Wall Street Journal but didn't have time to read it all .
Morning Brew is published with the goal of presenting business news in a fun, engaging, concise and easy-to-read manner .
The history of Morning Brew began with a PDF file attached to an email. When it was launched in 2015, I continued to run it while working at Morgan Stanley, and in 2016 I left Morgan Stanley and started running Morning Brew full-time with Austin Leaf.
As mentioned above, the initial focus was on university students, but now the demographic of participants, 70% of whom are on average 28 years old and working in finance, technology or consulting.
What is the email newsletter delivered by Morning Brew?
Rapidly growing media with email distribution 2
From here, we will introduce the details of the email newsletter, which is the core service of Morning Brew.
120,000 new subscribers per month, average open rate of 45%
As its name suggests, Morning Brew is a media outlet that delivers news to readers via email every morning at around 6am. In February 2019, the number of readers reached 1 million.
Considering that the number was 200,000 a year ago, it shows that the number of newsletter subscribers has grown at an astonishing rate. The most recent average number of new newsletter subscribers per month is 120,000, and the average open rate is over 45%.
Concise, easy-to-read and understandable content
The layout is constantly changing and evolving, but as mentioned at the beginning, it is simple and easy to read, and basically delivers the following content:
Latest news across all industries: Finance, Technology, Media, Entertainment, Automotive, Manufacturing, Food, Retail, Real Estate, International News, Politics, Economics
Easy to read stock market summary
Weekly Earnings Calendar
Sponsored content related to your services or products
News Quiz
What makes Morning Brew's content particularly great and popular among millennials is its catchy tone and easy-to-read format .
The content is well organized and clearly divided into bullet points of facts and observations. This modern layout, along with quizzes and word puzzles, is popular among millennials who are interested in the news mentioned above.
