Despite this, the various changes that have occurred within the sector have modified its dynamics and habits, bringing elements into B2B that, until recently, belonged only to B2C.
One of the many is the use of social media and related analytics, such as Social Listening .
Social Listening refers to all those activities carried out to monitor online france phone number library conversations around specific keywords, brands, sectors and competitors. Listening to them helps to understand customer behavior and market trends, allowing you to build a great competitive advantage.
This activity can help you a lot in managing your brand communication and your products. Think about how much you can learn about your customers by listening to them in 360°. Or how many things about your competitors you could discover by using Social Listening well.
What are the great benefits of B2B Social Listening?
Every social contact with a potential customer has a defined and tangible value .
There is no better place, in fact, to understand how your audience approaches your product: not only can you collect comments , but also conduct qualitative and quantitative analyses .
In fact, with social media you can collect a lot of data to analyze, useful for understanding many things about your product and your brand, and for making the right changes to your activities to make yourself more attractive to leads!
Make your communication more meaningful
If your followers take the time to contact you on social media, if they tag you in a post or send a message on your page, they do it because they have something to tell you, and they want to do it quickly.
It can be a request for assistance, a need or even an appreciation. Each of these things has a different importance, and must give a result as soon as possible.
In the past, after launching a new product or an update, it would take days, if not weeks, to receive feedback. Today, however, thanks to social media, we can immediately discover what impact it has had on our audience.
Skype, for example, reintroduced the “Away” status feature on its platform, and thanks to Twitter it was able to quickly collect many comments from customers, who had their say.
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