It is necessary to work on different fronts, gradually and progressively, with a lot of patience and observation of the data that is obtained gradually.
In today's article we try to put together and explain all these virtuous marketing activities.
The considerations you will find below are valid in general, for many online projects, and are taken to the extreme for e-commerce that operate in markets with strong competition .
Let's see them.
How to Increase Online Store Sales: 6 Tips
We do not claim that these points are definitive.or that they are valid in new zealand whatsapp number data any situation, but from our direct experience in many online projects , if these 6 points are known, then sales also grow…
Reason Why of the online store.
The progressive growth of “newly born” e-commerce.
Proactive Communication Strategy.
Seasonality of the reference market.
Care in conversion tracking.
Online and Offline.
In addition to these 6 points, there is a theme related to the constant “ investments ” that an e-commerce site requires.
We don't even include it among the listed activities, because the resources to invest are an element that we consider obvious and mandatory.
The Reason Why of your online store
E-commerce has many products, in some cases very many, or even too many! Too much is bad when it “blinds” management who doesn’t know exactly which references to focus on, with the idea of “selling everything and as much as possible”, and “blinds” customers who struggle to understand the reason why – the raison d’être or value proposition – of your online store.
A clear rationale for an online sales project allows us to answer some questions with certainty, such as:
Why do you have better support and buying guide?
Why do you inspire trust, do you have great return policies for customers?
Etc
In a nutshell: be clear about and maximize your competitive advantages .
On the other hand, you must not make the opposite mistake of restricting your offering in search of absolute uniqueness: you need to offer a certain depth of assortment , without forgetting the 80-20 rule (generally: 80% of the turnover is generated by 20% of the products).
Those products that sell little still serve to attract attention, “fill” the virtual shelves, give authority to the store that offers abundance and proves to be an “expert” in the sector also thanks to the assortment.
