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Google Search Operators for SEO and Content Marketing

Posted: Tue Dec 10, 2024 7:23 am
by simahosain098
Google Search Operators, like the simple Google Suggest, can be very useful elements for the analysis of a specific market sector or for finding new inspirations and ideas for relevant and SEO oriented content .

Search Operators are in fact extremely useful for analyzing competitors and for researching related keywords . Sometimes a correct and conscious use of the SERP can in fact provide more information than other paid tools can.

For this purpose, you can for example force the search results using these Google Search Operators ⬇︎

command around words gso google
The € and $ symbols can respectively filter the results based new zealand whatsapp mobile phone number list on the currency or based on the sales value of the product or service searched. The dots .. if placed between two prices, instead, can force the search based on a specific price range: xx€..xy€. The range will not be respected in Google advertisements, but only in natural organic results.

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google operator price range
source: keyword + source:domain, if you want to find web pages related to a specific keyword, but coming from a single source.
google source command
inurl: keyword if you want to see results where the keyword appears in the page's url, while allinurl: keyword1 keyword2 if the url must contain both.
allinurl command google gso
Same thing goes for intext: if you want the search query to appear inside a published text instead. There is also allintext , similar to the previous one. It shows the results that contain ALL the specified keywords, on the page.

gso intitle command
filetype : Shows results related to a specific file type. Also very useful for students who may be looking for documents.
gso command filetype google
define : if you are looking for definitions, this is the command you need. Even if you simply write the keyword associated with the term “definition”, you will already find similar results.
gso define google
movie : for true movie buffs like us! It allows you to find information about a given movie or the times of a given movie in theaters near your location.
command movie google operators
To sum up…

Google Search Operators are also valuable for SEO copywriters : for analyzing search results pages, related keywords and competitors.

A guaranteed saving of time and the guarantee of more structured contents and in line (or in contrast) with what is already present on the web.

Google Search Operators can also be very useful for analyzing competitors , to identify any weak and/or strong points.