How to measure social media strategies with Google Analytics
Posted: Tue Dec 10, 2024 7:44 am
How to measure social media strategies with Google Analytics
By Ester Ribas , March 6
Google Analytics is the ideal tool for managing and analyzing how a company is performing in the market , whether it is its positioning, visibility or popularity in the mind of the consumer. Creating strategies or campaigns on social networks is essential when it comes to promoting and publicizing a company. However, do you know how to measure the impact of your social media posts?
How to measure a social media strategy with Google Analytics
Google Analytics offers various reports that provide relevant information about the impact that a company's social networks are having on users . This helps determine whether they are actually being used correctly or not.
We find different reports that can help us discover all this information and determine whether a good strategy is being carried out or not.
Channels Report
The channels report shows us all the ways through which traffic can reach the website (organic searches, referrals, etc.). If we are interested in seeing how social networks are working through this channel, we will have to go to:
Acquisition
All traffic
Channels
Social
Here, we will see a list of all the social networks that are being used, as shown in this image:
If you click on each one, a metric will appear showing the network that iraq telegram data performs best or worst. This way, you can get an idea of whether your strategy is working or not.
Additionally, if you click on Social Network and then filter by Landing Page , you will be able to see which pages are clicked on the most from each social network.
Screenshot 2019-03-06 at 9.01.07
Social Media Report
As expected, this tool also has a report dedicated exclusively to social networks . You can access it in the Acquisition section and then Social Media . The screen that appears is the following one.
Without a doubt, in the chosen example we see that the social networks that work best are Twitter and Facebook. Therefore, it would be convenient to generate specific content for these two and get the most out of them.
By Ester Ribas , March 6
Google Analytics is the ideal tool for managing and analyzing how a company is performing in the market , whether it is its positioning, visibility or popularity in the mind of the consumer. Creating strategies or campaigns on social networks is essential when it comes to promoting and publicizing a company. However, do you know how to measure the impact of your social media posts?
How to measure a social media strategy with Google Analytics
Google Analytics offers various reports that provide relevant information about the impact that a company's social networks are having on users . This helps determine whether they are actually being used correctly or not.
We find different reports that can help us discover all this information and determine whether a good strategy is being carried out or not.
Channels Report
The channels report shows us all the ways through which traffic can reach the website (organic searches, referrals, etc.). If we are interested in seeing how social networks are working through this channel, we will have to go to:
Acquisition
All traffic
Channels
Social
Here, we will see a list of all the social networks that are being used, as shown in this image:
If you click on each one, a metric will appear showing the network that iraq telegram data performs best or worst. This way, you can get an idea of whether your strategy is working or not.
Additionally, if you click on Social Network and then filter by Landing Page , you will be able to see which pages are clicked on the most from each social network.
Screenshot 2019-03-06 at 9.01.07
Social Media Report
As expected, this tool also has a report dedicated exclusively to social networks . You can access it in the Acquisition section and then Social Media . The screen that appears is the following one.
Without a doubt, in the chosen example we see that the social networks that work best are Twitter and Facebook. Therefore, it would be convenient to generate specific content for these two and get the most out of them.