Now that you are a little more familiar with Inbound Marketing and how it can help you increase your visibility and sales, we are going to explain the phases you should follow to plan an Inbound Marketing strategy that really works and helps you achieve all your goals and KPIs .
1. Attraction
To attract potential buyers, it is important that you are clear about who your Buyer Persona is , that is, your ideal client, in order to plan the entire strategy around this.
Once you have defined the Buyer Persona, it is time to attract them israel telegram data to your product or service. To do this, it is important to generate content that may be of interest to them on your company's blog . Have visibility on social networks and interact with them , or even carry out online collaborations such as guest blogging , raffles, promotions, discounts, etc., or carry out online advertising campaigns .
2. Converting users into leads
As a company, what you are interested in is getting leads , that is, relevant information about the user, for example, obtaining their data , in order to send them promotions. To convert users into leads, you have different options:
Preparing premium content
Create attention-grabbing CTAs that lead to a landing page
Form fields
Thank you page
Follow-up emails
3. Lead maturation
In this process, what is known as lead nurturing and lead scoring come into play . In the case of lead nurturing, the aim is to help the user move towards the purchasing process , that is, to help them make the final decision. As for lead scoring, it is about automating the qualification of leads , that is, whether they are of interest or not, and at what stage of the purchase they are, in order to focus the strategy correctly.
4. Customer loyalty
Once we have managed to convert a lead into a customer, we cannot forget about them, but rather we must build loyalty . To do this, you can send them gift vouchers for their birthday, discounts, promotions... so that they feel valued and continue buying your products or services.
Using inbound marketing strategies is ideal for generating traffic to your website. Although business-to-business communications may be a little more formal than usual, it is important to remember that these businesses are still run by people who undoubtedly come to the web to solve their problems and that is where your opportunity to sell them everything you want begins.
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