Unpredictable and unexpected . Although certain team list of telegram users in new zealand members may sometimes foresee a potential problem that could be reported to the media, the truth is that any anticipation strategy may not be sufficient due to a lack of calculation of the magnitude of the problem or simply when it appears suddenly.
Relevance . Every business crisis begins with a problem of a certain relevance that can quickly spread within the company or even within the same sector. That is why it is vital to know how to distinguish the day-to-day problems and challenges of the company from relevant problems of a certain magnitude that could lead to a crisis.
Public . As we have previously mentioned, any problematic situation within the company will become a crisis as soon as the information reaches the public, a fact that can trigger panic among stakeholders as well as the general public depending on the company's sector.
What are the objectives of a crisis management plan?
Any crisis management plan, whether designed for B2B industrial companies or B2C companies, must answer the following questions: What are we going to communicate? Through which communication channels? Who will be in charge of communicating? Who do we want to address?
Just as each crisis is different, so are each company, so each particular case may have different answers to the above questions. On the other hand, regardless of the company's sector, the ultimate goal of the crisis management plan is to reduce the media impact of a crisis and reassure stakeholders who may have panicked. Although there is no exact strategy that defines what a crisis management plan should be like, another objective that should be considered is the recovery of corporate reputation that may have been affected by a loss of credibility following a crisis episode.
Nowadays, any crisis that occurs in a company will automatically jump to the world of social media even if the company in question does not have a presence on them. Social media is a weapon that can destroy a company's reputation in a matter of minutes with false or unclear information and that is why we must pay special attention to how a company should act on social media during a crisis.
A common mistake companies make in these situations is to communicate reactive responses to the situation that only make the problem worse . On the contrary, the crisis management plan must include information regarding social networks about who, how, where and when the relevant communication will be made to avoid at all costs a possible catastrophe in our online brand reputation.
At BCM Marketing we help industrial companies to establish a comprehensive crisis management plan by developing an appropriate strategy for each sector.
Ask us for a quote without obligation , at BCM Marketing we will advise you on everything you need.
