This new approach required new ideas that today we can summarize in a series of digital marketing laws that every company must follow.
1. Inbound
Customer-centric approach . We can no longer focus on the product. Our customer pays our salaries, is the most important asset and everyone in the organization must understand it and assume it as the main basis for generating development and growth. A company's customer base, the information we are able to collect and the needs we detect in this base, almost at an individual level, will be an essential objective for current and future organizations.
2. Initiative
We have become accustomed to the fact that the customer is the one who decides list of telegram users in france when he wants to contact us. He is the one who initiates interactions, so we have to be prepared. How? With a good multi-channel strategy 24 hours a day, 7 days a week.
However, we must not overlook the creation of strategies to approach the customer before he does. Nowadays, with the high level of competition and competitiveness that exists, it is no longer so common for customers to come to us, but rather it is more common for the company to go to its customers.
3. Customer Identification
In a Digital Marketing strategy, any organization or company must focus its vision on the customer and necessarily articulate mechanisms that identify profiles. Nobody talks about “subscribers” anymore; now they are customers. Customers are no longer a number . The objective is not to have forty million customers, but to know when and how those 40 million consume our products or services. And, under these parameters, identify which ones are the most profitable and which ones are the least or, simply, are not.
4. Customer Intelligence
Once identified, we need to identify their needs in order to design products or services aimed at exceeding their expectations ( engagement ) . This is where Data Mining comes into play , as do the analysts who process this data and make it legible and understandable in real actions.
