Telegram can be a great tool for creating or consolidating a community , through channels and groups: these can be unidirectional, that is, read-only by members, or interactive, where users are encouraged to participate in the stimuli proposed by moderators.
In both cases, channels and groups on Telegram can allow the brand or service that uses them to:
send daily updates to the community , writing structured, engaging text messages enriched with gifs, sicker, images and links;
stimulate the community with polls, contests and asks;
send your Telegram subscribers “premium” and dedicated content, offers and updates.
Some examples?
Mysecretcase , the number one Italian sex toy oman whatsapp number data retailer, has a Telegram channel with almost 50 thousand subscribers (no, you read that right). The channel is updated daily with short videos, questions and polls.
Veronica Benini , aka Spora, is a digital entrepreneur, strategic consultant and successful author: on Telegram she has a one-way channel with more than 15 thousand subscribers where she offers deals, reflections and interacts with her community through surveys and documents.
The secret to a strategic and fruitful presence on Telegram is to know your target , intercept them on Telegram with a proposal that they cannot find elsewhere (dialogue, offers, updates, advice, ...) and keep communication alive and constant.
In this sense, Telegram can prove to be much more than a tool in which to launch some Ads, but an ally in building a receptive community!Video: Video is a content that is much loved by users because it is more engaging and emotional. Depending on the chosen positioning, you can upload videos of different lengths. For example, on the feed, videos can have a duration ranging from 3 seconds to 60 seconds, while for Stories the limit is 15 seconds .
The thing you should never forget is that the video must be of quality to be appreciated and bring concrete results. Furthermore, questioning the type of content in relation to the objective is always a must.
What is the best format for your brand? What is the message to convey? Who is your audience? It is very important that before proceeding, you have developed a valid strategy, to avoid the risk of making a big flop. The video format is also supported by a good number of objectives.
