Once someone embracing new tools and techniques completes their purchase, your goal should be to quickly show them how your product will solve their problem. For that, you need an onboarding process.
Onboarding emails are a great way to reduce potential friction in getting your product on board and create a strong first impression with new customers. While you can send a variety of onboarding emails, the following should play an important role in your onboarding strategy :
Warm Welcome Emails: This type of email has the highest engagement rate of all marketing emails, with an average open rate of 84.22% and a click-through rate of 25.91%. That's because new customers are excited about your product and brand. Welcome them into your brand community, and subtly highlight the benefits of your product.
Proactive How-To Emails: New users can feel a little overwhelmed when trying out your product. How-to emails (such as those with FAQs or "get started" guides) lower the barrier to using your product by addressing common concerns without them having to ask for help.
Social Proof Emails: Your newly registered users think your brand is worth a try, but do they know how much your existing customers love your brand (and why?)? Social proof emails with reviews and testimonials are what you need. In fact, 72% of consumers say positive testimonials and reviews increase trust in a brand, while 88% of consumers trust online testimonials and reviews as much as recommendations from friends or family. So sending emails that showcase your brand and products in a positive light is a great way to build trust, engagement, and customer retention.
Similarly, if you have a SaaS product, use one of the Apty alternatives like Whatfix to easily create a product tour with instructions for onboarding and training new users.
Wrap up
There’s more you can do to be a standout brand — ensure excellent customer service every time, display plenty of social proof in the form of product reviews, success stories, influencer endorsements, etc., and collect and work with customer feedback in public to prove that your brand is customer first.
For you, what are you doing to set your brand apart from the competition? Share your tips and strategies in the comments below.
Author Bio
Hazel Raoult is a freelance marketing writer and associate with PRmention . She has over 6 years of experience writing about business, entrepreneurship, marketing, and all things SaaS. Hazel enjoys splitting her time between writing, editing, and hanging out with her family.
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