Create a referral program
Posted: Tue Dec 10, 2024 9:58 am
An effective way to gain more customers, retain existing ones, and stand out as a brand is to create a great referral program , which can be done by using the best referral program software .
When current customers embracing new tools and techniques invite prospects (people in their networks, like friends and co-workers) to try your brand, those prospects are more likely to be interested and convert.
However, even with quality products and brand experiences, your customers are unlikely to recommend your brand to others unless you give them a good incentive to do so.
Referral programs, as the name suggests, offer perks or rewards to customers who bring you more business, increasing your brand visibility and giving potential customers a good reason to choose you over your competitors.
Using any referral program tool, here is the process you can follow to create a referral program :
Choose an incentive, such as a discount code or gift card, for your next purchase with you.
Create a landing page for your program. Keep it quick and easy — ask for only the essentials, like name and email address.
Source: Referral Rock
Source: Reference Stone
Promote the program on your website, checkout page, order confirmation page, newsletter, and social media channels to get potential customers to sign up. Make the program easy to share on social media.
After they make their selection, provide them with a unique referral link that they can easily share with their friends.
Reduce friction for customers to get rewarded — if someone converts using your referral link, they get rewarded — it’s that simple.
Simply put, a referral program incentivizes people to spread the good word about your brand, facilitating the acquisition of customers in a crowded channel.
#5 – Have an onboarding process
A well-thought-out onboarding process is essential to engaging and retaining new customers.
Once someone completes their purchase, your goal should be to quickly show them how your product will solve their problem. For that, you need an onboarding process.
When current customers embracing new tools and techniques invite prospects (people in their networks, like friends and co-workers) to try your brand, those prospects are more likely to be interested and convert.
However, even with quality products and brand experiences, your customers are unlikely to recommend your brand to others unless you give them a good incentive to do so.
Referral programs, as the name suggests, offer perks or rewards to customers who bring you more business, increasing your brand visibility and giving potential customers a good reason to choose you over your competitors.
Using any referral program tool, here is the process you can follow to create a referral program :
Choose an incentive, such as a discount code or gift card, for your next purchase with you.
Create a landing page for your program. Keep it quick and easy — ask for only the essentials, like name and email address.
Source: Referral Rock
Source: Reference Stone
Promote the program on your website, checkout page, order confirmation page, newsletter, and social media channels to get potential customers to sign up. Make the program easy to share on social media.
After they make their selection, provide them with a unique referral link that they can easily share with their friends.
Reduce friction for customers to get rewarded — if someone converts using your referral link, they get rewarded — it’s that simple.
Simply put, a referral program incentivizes people to spread the good word about your brand, facilitating the acquisition of customers in a crowded channel.
#5 – Have an onboarding process
A well-thought-out onboarding process is essential to engaging and retaining new customers.
Once someone completes their purchase, your goal should be to quickly show them how your product will solve their problem. For that, you need an onboarding process.