Velocity Behind It Should Be At The
Posted: Tue Dec 10, 2024 10:19 am
An Article? What Is A Campaign Vs. An Initiative Vs. A Theme? Whether You Are A Marketing Department Of One Who Reports To The Ceo Or Have People In A Global, Cross-functional Group Of Teams, You Must Ensure Everybody Across Marketing And Communications Uses A Common Definition For Each Content Type.step : Identify Content Purposesyou Can’t Put A Strategy Around A Content Format, So This Step Focuses On Your Content’s Purpose. I Call It The Content Class Stack.
I Strongly Encourage You To See These As “content Classes” Based On Business netherlands phone number material Purposes (E.g., Thought Leadership Vs. Advertising) Rather Than Content Formats (E.g., Text Vs. Video). Sort Them By Priority – Content That Changes Often And/or Has A High Level Of Top. The Goal Is To Create Clarity For Your Major Content Classes, Not Identify Every Single Thing Created.common Definitions Of #content Formats And Classes Are Necessary To Build A Successful #contentstrategy, Says @robert_rose.
Share On Xthough Your Content Stack Will Be Unique, This Visualized Generic Example May Help In Understanding. It Starts At The Bottom With A Content Class Of Data And Then Moves Up To Application-level Content (Account Information, Internal Instructions, Etc.), Followed By Client-customer-level Content (Client Services, Training, Emails, Invoices, Onboarding). Then It Moves To Product-level Content, Sales Content, And Standard Marketing Content (Campaigns, Web Copy, Events). Premium Content Marketing (Presentations, Blog Posts, Infographics, White Papers, Etc.
I Strongly Encourage You To See These As “content Classes” Based On Business netherlands phone number material Purposes (E.g., Thought Leadership Vs. Advertising) Rather Than Content Formats (E.g., Text Vs. Video). Sort Them By Priority – Content That Changes Often And/or Has A High Level Of Top. The Goal Is To Create Clarity For Your Major Content Classes, Not Identify Every Single Thing Created.common Definitions Of #content Formats And Classes Are Necessary To Build A Successful #contentstrategy, Says @robert_rose.
Share On Xthough Your Content Stack Will Be Unique, This Visualized Generic Example May Help In Understanding. It Starts At The Bottom With A Content Class Of Data And Then Moves Up To Application-level Content (Account Information, Internal Instructions, Etc.), Followed By Client-customer-level Content (Client Services, Training, Emails, Invoices, Onboarding). Then It Moves To Product-level Content, Sales Content, And Standard Marketing Content (Campaigns, Web Copy, Events). Premium Content Marketing (Presentations, Blog Posts, Infographics, White Papers, Etc.