About operation utilizing offline conversion of search ads by SA360]
Posted: Wed Dec 11, 2024 4:54 am
Introduction
In today's internet advertising, the use of automated bidding using machine learning is extremely important. However, most current operations only use data that can be tracked by ivory coast phone number library advertising media as the learning target for machine learning.
Importing conversion data(※) that cannot be tracked by advertising media alone and using it as the subject of machine learning learning for automated bidding can bring about significant improvements that go beyond the scope of normal improvement measures, as it allows you to target figures that are closer to your business objectives.
Offline conversions
Conversions that cannot be tracked by advertising media alone are called offline conversions . (See the next section for details.)
However, due to the complexity of the setup, there are not many examples of this being put into practice, and there are also few explanations of the setup in Japanese.
In particular, there is almost no information available (as of July 2022) about how to use SA360, a Google product, except for official help.
For this reason, even if you are considering introducing it, many people may be wondering, "I'm interested in SA360, but I don't know what features it has for operations using offline conversion..." or "Do I really need SA360 for my operations?"
Ollie's has been delivering ads using offline conversions, mainly to clients who run B2B businesses. Based on that knowledge, this article will explain the following:
In today's internet advertising, the use of automated bidding using machine learning is extremely important. However, most current operations only use data that can be tracked by ivory coast phone number library advertising media as the learning target for machine learning.
Importing conversion data(※) that cannot be tracked by advertising media alone and using it as the subject of machine learning learning for automated bidding can bring about significant improvements that go beyond the scope of normal improvement measures, as it allows you to target figures that are closer to your business objectives.
Offline conversions
Conversions that cannot be tracked by advertising media alone are called offline conversions . (See the next section for details.)
However, due to the complexity of the setup, there are not many examples of this being put into practice, and there are also few explanations of the setup in Japanese.
In particular, there is almost no information available (as of July 2022) about how to use SA360, a Google product, except for official help.
For this reason, even if you are considering introducing it, many people may be wondering, "I'm interested in SA360, but I don't know what features it has for operations using offline conversion..." or "Do I really need SA360 for my operations?"
Ollie's has been delivering ads using offline conversions, mainly to clients who run B2B businesses. Based on that knowledge, this article will explain the following: