sales acquisition via advertising for each content
Posted: Wed Dec 11, 2024 5:00 am
We are often asked, "Which content will bring in more business opportunities?" in B2B ad delivery . In order to answer such concerns, in this article we will share a case study of "analysis of the conversion of advertising leads into business opportunities for each piece of content."
When we first started, we assumed that for general jordan phone number library searches, the number of leads acquired would increase in the order of BOFU < MOFU < TOFU, and that the conversion rate would be highest in the order of TOFU < MOFU < BOFU.
The reason is that in blog content marketing, content types can be broadly divided into two: "useful information that attracts a lot of traffic and is effective for acquiring leads" and "PR content that attracts less traffic but is more likely to lead to valid leads and business opportunities ." Therefore, we thought that a similar phenomenon would occur in programmatic advertising.
In addition, we assumed that there were many users in the latter half of the purchasing funnel who searched for personalised content, and wondered whether there would be a greater number of BOFU content in terms of both the number of leads and sales opportunities.
We have also introduced BtoB content marketing in the following article, so we hope you will also read it.
When we first started, we assumed that for general jordan phone number library searches, the number of leads acquired would increase in the order of BOFU < MOFU < TOFU, and that the conversion rate would be highest in the order of TOFU < MOFU < BOFU.
The reason is that in blog content marketing, content types can be broadly divided into two: "useful information that attracts a lot of traffic and is effective for acquiring leads" and "PR content that attracts less traffic but is more likely to lead to valid leads and business opportunities ." Therefore, we thought that a similar phenomenon would occur in programmatic advertising.
In addition, we assumed that there were many users in the latter half of the purchasing funnel who searched for personalised content, and wondered whether there would be a greater number of BOFU content in terms of both the number of leads and sales opportunities.
We have also introduced BtoB content marketing in the following article, so we hope you will also read it.