In this article, we will introduce how to set the "Deduplication Parameter" to change the conversion acquisition conditions so that Criteo's conversion learning maximizes the kazakhstan phone number library advertising effectiveness of last clicks.
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Conclusion
What are Deduplication parameters?
Criteo's delivery engine uses conversion rates in the dashboard for optimization, but the conversion rates in the Criteo dashboard can be adjusted as desired using the Deduplication parameter.
Criteo's default conversion definition
learning element is to capture all conversions within the cookie validity period (400 days).
The Deduplication parameter is an optional parameter in the Criteo CV tag. When the value of "deduplication" is 1, the result will be Criteo.
The deduplication value can be freely rewritten using JavaScript.
This time, we will use GTM Cookies to vary the deduplication value so that only conversions within one day of the ad click will be credited to Criteo.
How it's built
Change the conversion acquisition conditions that Criteo learns to maximize the advertising effectiveness of last clicks.
The general mechanism is as follows:
Set parameters (UTM, etc.) in the link destination of the ad
Place a tag on all LPs that issues a cookie when accessed via Criteo (assign any key:value)
Set up a tag to acquire cookies when a conversion event occurs
As a result, if the cookie written in step 2 exists, the conversion will be reflected in the Criteo dashboard, and if the cookie does not exist, it will not be reflected in the conversion in the Criteo dashboard.
